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August 2024

Attitudes of Ukrainian consumers towards local producers

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consumer attitides research survey Gradus

Consumer Attitudes Towards Local Producers in Ukraine

Gradus Research conducted a comprehensive survey for the Ministry of Economy of Ukraine to assess how Ukrainian consumers feel about the “Made in Ukraine” initiative and their preferences regarding locally-produced goods.

The survey explored consumer trust in Ukrainian manufacturers, the types of Ukrainian products they purchase, and their openness to switching from foreign brands if cashback incentives were offered. Additionally, the survey aimed to gauge the public’s awareness of the “Made in Ukraine” program, as well as their opinions on the desired amount, conditions, and categories of cashback incentives.


Download the Full Survey Report

To learn more about consumer attitudes and insights from the survey, download the full report using the form below.